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Carrier bags out of the box

The immense variety of carrier bags in the advertising media sector

Carrier bags can do more than just make everyday life easier. With a little wit and creativity, carrier bags become unique eye-catchers that can also be different. Because the advertising material can do more - whether fabric, paper, non-woven or plastic. An exciting added value for agencies, as they can provide their customers with new ideas.

Like ballpoint pens or notepads, carrier bags are part of the basic equipment of almost every company. The fact that carrier bags can also be used as small gifts, everyday helpers in unusual situations or equipped with special gadgets is still rather unusual. Nevertheless, there are exciting applications that can attract positive attention or inspire more.

Cross-media use

The obvious purpose of a company's own carrier bag is branding and advertising. Today, cross-media approaches can also be found for this. One possibility is the integrated OLED screen with advertising inserts. Definitely an eye-catcher. If you want something less elaborate, you can use QR codes or mobile phone markers to turn the carrier bag into a running 3D playback object. This is exciting because the statements or images that are conveyed can be seen as augmented reality on the cell phone.

Attractive data carrier

A high percentage of sales brochures are distributed digitally. In addition to the print version at trade fairs, digital data carriers with additional information can be conveniently inserted into an eye-catching and attractive mini carrier bag. This can also be created for AirPods or cell phones. Alternatively, the small electronic devices can also be safely transported in a mini bag integrated into a standard carrier bag. The customization and production options available today make far more possible - even within the financial framework - than five years ago. Materials, closure options and printing techniques are also finally on the creative side.

Practical everyday helper

Carrier bags also open up new possibilities in the practical area thanks to their flexible manufacturing and material options. As a practical tool holder on ladders, individually adapted to the respective ladder size. As special trunk bags which, depending on the car model, can also be attached to the trunk fastenings in the appropriate format. Or as drinks bags for easy transportation of several bottles, or, or, or ... And if you want to add a little fun and games to the mix, simply have mini bags produced that can be used as table or guest gifts.

High-quality and durable fabrics make many things possible. Just like flexible production and a manufacturer who can make anything possible via a network.

More examples under “Custom-made products” or on our Pinterest and Instagram channels.