Privacy Policy

Introduction

With the following data protection declaration, we would like to explain to you which types of your personal data (hereinafter also referred to as "data") we process for which purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both as part of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offer").

The terms used are not gender specific.

As of October 7, 2022

Introduction

Person responsible

Overview of processing

Relevant legal bases

Security Measures

Transmission of personal data

Data processing in third countries

Deletion of data

Use of cookies

Business Benefits

Provision of the online offer and web hosting

Blogs and publication media

Contact and request management

Chatbots and Chat Features

Video conferencing, online meetings, webinars and screen sharing

Audio content

Advertising communication via e-mail, post, fax or telephone

Web analysis, monitoring and optimization

Online Marketing

Presence in social networks (social media)

Plugins and embedded functions and content

Change and update of the privacy policy

Rights of data subjects

Definition of Terms

Person responsible

WS-Team Verpackung+Werbung GmbH
Uwe Steeb
Managing Director
Steinstrasse 2
71404 Basket

Email address:

INFO@PORTO-TRAGETASSECHEN.DE

Phone:

+49(0)7151/93904-0

Imprint:

www.porto-tragetaschen.de/impressum

Overview of processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

Inventory data.

Payment details.

Location data.

Contact details.

Content data.

Contract data.

Usage data.

Meta/Communication Data.

Event Data (Facebook).

Categories of data subjects

Customers.

Prospects.

Communication partner.

Users.

Business and contractual partners.

People shown.

Purposes of processing

Provision of contractual services and customer service.

Contact requests and communication.

Security measures.

Direct marketing.

Range measurement.

tracking.

Office and organizational procedures.

Remarketing.

Conversion measurement.

Targeting.

Managing and responding to requests.

Feedback.

Marketing.

Profiles with user-related information.

Targeting.

Provision of our online offer and user-friendliness.

Information technology infrastructure.

Relevant legal bases

In the following you will find an overview of the legal basis of the GDPR, on the basis of which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. If more specific legal bases are relevant in individual cases, we will inform you of them in the data protection declaration.

Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR) - The person concerned has given their consent to the processing of their personal data for a specific purpose or several specific purposes.

Performance of a contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is a party, or for the implementation of pre-contractual measures that are required on request of the data subject.

Legal obligation (Art. 6 Para. 1 S. 1 lit. c) GDPR) - The processing is necessary to fulfill a legal obligation to which the person responsible is subject.

Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR) - Processing is necessary to safeguard the legitimate interests of the person responsible or a third party, unless the interests or fundamental rights and freedoms of the data subject require the protection of personal data.

In addition to the data protection regulations of the General Data Protection Regulation, national data protection regulations apply in Germany. This includes in particular the law on the protection against misuse of personal data in data processing (Federal Data Protection Act - BDSG). In particular, the BDSG contains special regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (§ 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. Furthermore, state data protection laws of the individual federal states may apply.

Security Measures

We take appropriate technical measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons and organizational measures to ensure a level of protection appropriate to the risk.

The measures include, in particular, securing the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access, input, disclosure, securing availability and their separation. Furthermore, we have set up procedures that ensure the exercise of data subject rights, the deletion of data and reactions to data threats. Furthermore, we already take the protection of personal data into account when developing or selecting hardware, software and processes in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.

TLS encryption (https): In order to protect your data transmitted via our online offer, we use TLS encryption. You can recognize such encrypted connections by the prefix https:// in the address line of your browser.

Transmission of personal data

As part of our processing of personal data, it may happen that the data is transmitted to other bodies, companies, legally independent organizational units or persons or that it is disclosed to them. The recipients of this data can include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such a case, we observe the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

Data processing in third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing in the context of the use of third-party services or the disclosure or transmission of data to other persons, bodies or companies, this only takes place in accordance with the legal requirements.

Subject to express consent or contractually or legally required transmission, we only process or have the data processed in third countries with a recognized level of data protection, contractual obligation through so-called standard protection clauses of the EU Commission, if there are certifications or binding internal data protection regulations (Art. 44 bis 49 GDPR, information page of the EU Commission: ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).

Deleting data

The data processed by us will be deleted in accordance with the legal requirements as soon as your consent to processing is revoked or other permissions are no longer applicable (e.g. if the purpose of processing this data no longer applies or it is not required for the purpose). If the data is not deleted because it is required for other, legally permissible purposes, its processing will be limited to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

As part of our data protection information, we can provide users with further information on the deletion and storage of data that applies specifically to the respective processing.

Use of cookies

Cookies are small text files or other memory notes that store information on end devices and read information from the end devices. For example, to save the login status in a user account, the content of a shopping cart in an e-shop, the content accessed or the functions used in an online offer. Furthermore, cookies can be used for different purposes, eg for purposes of functionality, security and comfort of online offers as well as the creation of analyzes of visitor flows.

Notes on consent: We use cookies in accordance with legal regulations. Therefore, we obtain prior consent from users, except where not required by law. In particular, consent is not necessary if the storage and reading of the information, including cookies, is absolutely necessary in order to provide the users with a telemedia service (i.e. our online offer) that they have expressly requested. The revocable consent is clearly communicated to the users and contains information on the respective use of cookies.

Notes on the legal basis under data protection law: The legal basis under data protection law on which we process the personal data of users with the help of cookies depends on whether we ask users for their consent. If the users consent, the legal basis for the processing of your data is the declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in the commercial operation of our online offer and improving its usability) or, if this is done in the context of fulfilling our contractual obligations, if the use of cookies is necessary to enable our to fulfill contractual obligations. We will explain the purposes for which we process cookies in the course of this data protection declaration or as part of our consent and processing processes.

Storage period: With regard to the storage period, the following types of cookies are distinguished:

Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his end device (e.g. browser or mobile application).

Permanent cookies: Permanent cookies remain stored even after the end device is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the user data collected with the help of cookies can be used to measure reach. Unless we provide users with explicit information on the type and storage period of cookies (e.g. when obtaining consent), users should assume that cookies are permanent and the storage period can be up to two years.

General information on revocation and objection (opt-out): Users can revoke the consent they have given at any time and also object to the processing in accordance with the legal requirements in Art. 21 DSGVO. Users can also object via the settings of your browser, e.g. by deactivating the use of cookies (which can also limit the functionality of our online services). An objection to the use of cookies for online marketing purposes can also be declared via the websites optout.aboutads.info and www.youronlinechoices.com.

Further information on processing procedures, procedures and services:

Processing of cookie data on the basis of consent: We use a cookie consent management process, in the context of which the user consents to the use of cookies, or in the context of the cookie consent management Processing and providers mentioned in the procedure can be obtained and managed and revoked by the users. The declaration of consent is stored here so that the query does not have to be repeated and to be able to prove the consent in accordance with the legal obligation. The storage can take place on the server side and/or in a cookie (so-called opt-in cookie, or with the help of comparable technologies) in order to be able to assign the consent to a user or his device. Subject to individual information about the providers of cookie management services, the following information applies: The duration of the storage of the consent can be up to two years. A pseudonymous user identifier is created and stored with the time of the consent, information on the scope of the consent (e.g. which categories of cookies and/or service providers) and the browser, system and end device used.

Business benefits

We process the data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners") within the framework of contractual and comparable legal relationships and related measures and within the framework of communication with the contractual partners (or pre-contractual), e.g. to answer inquiries.

We process this data in order to fulfill our contractual obligations. This includes in particular the obligations to provide the agreed services, any updating obligations and remedy in the case of warranty and other service disruptions. In addition, we process the data to protect our rights and for the purpose of the administrative tasks associated with these obligations and the corporate organization. In addition, we process the data on the basis of our legitimate interests in proper and economical business management and security measures to protect our contractual partners and our business operations from misuse, endangerment of their data, secrets, information and rights (e.g. to involve telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the framework of the applicable law, we only pass on the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations. The contractual partners will be informed about other forms of processing, e.g. for marketing purposes, within the scope of this data protection declaration.

We inform the contracting parties which data is required for the aforementioned purposes before or as part of the data collection, e.g. in online forms, by means of special markings (e.g. colours) or symbols (e.g. asterisks or similar), or personally.

We delete the data after the expiry of statutory warranty and comparable obligations, ie generally after 4 years, unless the data is stored in a customer account, e.g. for as long as it has to be kept for legal archiving reasons . The statutory retention period is ten years for documents relevant to tax law and for trading books, inventories, opening balance sheets, annual financial statements, the work instructions and other organizational documents and accounting documents required to understand these documents, and six years for received commercial and business letters and reproductions of the commercial and business letters sent. The period begins at the end of the calendar year in which the last entry was made in the book, the inventory, the opening balance sheet, the annual financial statements or the management report were drawn up, the commercial or business letter was received or sent or the accounting document was created, and the recording was also made has been made or the other documents have been created.

Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.

Types of data processed: Inventory data (e.g. names, addresses); payment data (e.g. bank details, invoices, payment history); Contact information (e.g. email, phone numbers); Contract data (e.g. subject of the contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).

Data subjects: customers; Interested persons; Business and contractual partners.

Purposes of processing: provision of contractual services and customer service; Safety measures; contact requests and communication; office and organizational procedures; managing and responding to inquiries; Conversion measurement (measurement of the effectiveness of marketing measures); Profiles with user-related information (creating user profiles).

Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO); Legal obligation (Art. 6 Para. 1 S. 1 lit. c) GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Further information on processing procedures, procedures and services:

Economic analyzes and market research: For business reasons and in order to be able to recognize market trends and the wishes of contractual partners and users, we analyze the data available to us on business transactions, contracts, inquiries, etc., whereby the group of persons concerned includes contractual partners, interested parties , customers, visitors and users of our online offer. The analyzes are carried out for the purpose of business evaluations, marketing and market research (e.g. to determine customer groups with different characteristics). In doing so, we can, if available, take into account the profiles of registered users together with their information, e.g. on services used. The analyzes serve us alone and are not disclosed externally, unless they are anonymous analyzes with summarized, i.e. anonymous values. Furthermore, we take the privacy of the users into account and process the data for analysis purposes as pseudonymously as possible and, if feasible, anonymously (e.g. as summarized data); Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Shop and e-commerce: We process our customers' data in order to enable them to select, purchase or order the selected products, goods and associated services, as well as their payment and delivery or execution. If necessary for the execution of an order, we use service providers, in particular postal, forwarding and shipping companies, to carry out the delivery or execution for our customers. We use the services of banks and payment service providers to process payment transactions. The required information is marked as such in the context of the ordering or comparable acquisition process and includes the information required for delivery or provision and billing as well as contact information in order to be able to hold any consultation; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO).

Provision of the online offer and web hosting

We process user data in order to be able to provide our online services to them. For this purpose we process the IP address of the user, which is necessary to transmit the content and functions of our online services to the browser or the end device of the user.

Types of data processed: usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses); Content data (e.g. entries in online forms).

Persons affected: users (e.g. website visitors, users of online services).

Purposes of processing: Provision of our online offer and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)); Security Measures.

Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Further information on processing procedures, procedures and services:

Provision of online offer on rented storage space: For the provision of our online offer, we use storage space, computing capacity and software that we rent from a corresponding server provider (also called "web hoster") or obtain otherwise; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Collection of access data and log files: Access to our online offer is logged in the form of so-called "server log files". The address and name of the retrieved websites and files, date and time of retrieval, amounts of data transferred, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP Addresses and the requesting provider belong. The server log files can be used for security purposes, e.g. to avoid overloading the server (especially in the case of abusive attacks, so-called DDoS attacks) and on the other hand to reduce the load on the server and ensure their stability; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or made anonymous. Data whose further storage is required for evidence purposes are excluded from deletion until the respective incident has been finally clarified.

E-mail dispatch and hosting: The web hosting services we use also include the dispatch, receipt and storage of e-mails. For these purposes, the addresses of the recipients and senders as well as other information regarding the e-mail dispatch (e.g. the providers involved) and the content of the respective e-mails are processed. The aforementioned data can also be processed for SPAM detection purposes. We ask you to note that e-mails are generally not sent in encrypted form on the Internet. As a rule, e-mails are encrypted during transport, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We can therefore assume no responsibility for the transmission path of the e-mails between the sender and receipt on our server; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Mittwald: Services in the field of providing information technology infrastructure and related services (e.g. storage space and/or computing capacity); Service Provider: Mittwald CM Service GmbH & Co. KG, Koenigsberger Strasse 4-6, 32339 Espelkamp, Germany; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: www.mittwald.de; Data protection declaration: www.mittwald.de/datenschutz; Order processing contract: www.mittwald.de/faq/service-informationen/faq/datenschutz-alles-wichtige-zur-dsgvo.

Blogs and publication media

We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). The data of the readers are processed for the purposes of the publication medium only insofar as it is necessary for its presentation and the communication between authors and readers or for reasons of security. For the rest, we refer to the information on the processing of visitors to our publication medium in the context of this data protection notice.

Types of data processed: Inventory data (e.g. names, addresses); Contact information (e.g. email, phone numbers); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).

Persons affected: users (e.g. website visitors, users of online services).

Purposes of processing: provision of contractual services and customer service; Feedback (e.g. collecting feedback via online form); Provision of our online offer and user-friendliness.

Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Contact and request management

When contacting us (e.g. via contact form, e-mail, telephone or via social media) and in the context of existing user and business relationships, the details of the requesting person are processed to the extent necessary to answer the contact request and any requested measures .

Types of data processed: contact data (e.g. e-mail, telephone numbers); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).

Persons affected: communication partners.

Purposes of processing: contact requests and communication; managing and responding to inquiries; Feedback (e.g. collecting feedback via online form); Provision of our online offer and user-friendliness.

Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO).

Further information on processing procedures, procedures and services:

Contact form: If users contact us via our contact form, e-mail or other communication channels, we process the data communicated to us in this context to process the communicated request; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) DSGVO).

Chatbots and chat functions

We offer online chat and chatbot functionality as a means of communication (collectively, "Chat Services"). A chat is an online conversation conducted with a certain timeliness. A chatbot is software that answers users' questions or informs them about messages. If you use our chat functions, we may process your personal data.

If you use our chat services within an online platform, your identification number will also be stored within the respective platform. We may also collect information about which users interact with our chat services and when. We also save the content of your conversations via the chat services and log registration and consent processes in order to be able to prove them in accordance with legal requirements.

We point out to users that the respective platform provider can find out that and when users communicate with our chat services as well as technical information on the device used by the user and, depending on the settings of their device, also location information (so-called metadata) for purposes optimization of the respective services and security purposes. Likewise, the metadata of communication via chat services (e.g. the information about who communicated with whom) could be used by the respective platform providers in accordance with their provisions, to which we refer for further information, for marketing purposes or to display advertising tailored to users be used.

If users agree to a chatbot activating information with regular messages, they have the option at any time to unsubscribe from the information for the future. The chatbot tells users how and with which terms they can unsubscribe from the messages. By unsubscribing from the chatbot messages, user data will be deleted from the list of message recipients.

We use the above information to operate our chat services, e.g. to address users personally, to answer their inquiries, to transmit any requested content and also to improve our chat services (e.g. to enable chatbots "Teach" answers to frequently asked questions or recognize unanswered requests).

Notes on legal bases: We use the chat services on the basis of consent if we have previously obtained the users' consent to the processing of their data in the context of our chat services (this applies to cases in which users in order to consent may be requested, e.g. so that a chatbot can send you regular messages). If we use chat services to answer user inquiries about our services or our company, this is done for contractual and pre-contractual communication. In addition, we use chat services on the basis of our legitimate interests in optimizing the chat services, their economic efficiency and increasing the positive user experience.

Revocation, objection and deletion: You can revoke your consent at any time or object to the processing of your data in the context of our chat services.

Persons affected: communication partners.

Purposes of processing: contact requests and communication; Direct marketing (e.g. by e-mail or post).

Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Further information on processing procedures, procedures and services:

3CX: chat tool; Service provider: www.3cx.de; Website: wsteam.my3cx.de; Privacy Policy: www.3cx.com/company/privacy/.

Video conferencing, online meetings, webinars and screen sharing

We use platforms and applications from other providers (hereinafter referred to as “conference platforms”) for the purpose of conducting video and audio conferences, webinars and other types of video and audio meetings (hereinafter collectively referred to as “conference”) . When selecting the conference platforms and their services, we observe the legal requirements.

Data processed by conference platforms: As part of participation in a conference, the conference platforms process the personal data of the participants listed below. The scope of the processing depends on which data is required in the context of a specific conference (e.g. providing access data or real names) and which optional information is provided by the participants. In addition to processing for the implementation of the conference, the data of the participants can also be processed by the conference platforms for security purposes or service optimization. The processed data includes personal data (first name, last name), contact information (e-mail address, telephone number), access data (access codes or passwords), profile pictures, information on professional position/function, the IP address of the Internet access, information on the participants' end devices, their operating system, the browser and its technical and language settings, information on the content of the communication processes, ie inputs in chats as well as audio and video data, as well as the use of other available functions (e.g. surveys). Contents of the communications are encrypted to the extent technically provided by the conference provider. If the participants are registered as users on the conference platforms, further data can be processed in accordance with the agreement with the respective conference provider.

Logging and recordings: If text entries, participation results (e.g. from surveys) as well as video or audio recordings are logged, this will be transparently communicated to the participants in advance and - if necessary - they will be asked for their consent.

Data protection measures of the participants: Please note the details of the processing of your data by the conference platforms in their data protection notices and select the best security and data protection settings for you in the context of the settings of the conference platforms. Please also ensure data and privacy protection in the background of your recording for the duration of a video conference (e.g. by informing roommates, locking doors and using, as far as technically possible, the function to make the background unrecognizable). Links to the conference rooms and access data must not be passed on to unauthorized third parties.

Notes on the legal basis: If, in addition to the conference platforms, we also process the data of the users and ask the users for their consent to the use of the conference platforms or certain functions (e.g. consent to a recording of conferences), the legal basis is the processing this consent. Furthermore, our processing may be necessary to fulfill our contractual obligations (e.g. in lists of participants, in the case of processing the results of discussions, etc.). Otherwise, user data is processed on the basis of our legitimate interests in efficient and secure communication with our communication partners.

Persons affected: communication partners; Users (e.g. website visitors, users of online services); People shown.

Purposes of processing: provision of contractual services and customer service; contact requests and communication; Office and organizational procedures.

Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Audio content

We use hosting and analysis offers from service providers to offer our audio content for listening or downloading and to receive statistical information on the retrieval of the audio content.

Types of data processed: usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).

Persons affected: users (e.g. website visitors, users of online services).

Purposes of processing: range measurement (e.g. access statistics, recognition of returning visitors); Profiles with user-related information (creating user profiles); Provision of our online offer and user-friendliness.

Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Advertising communication via e-mail, post, fax or telephone

We process personal data for the purpose of advertising communication, which can take place via various channels, such as e-mail, telephone, post or fax, in accordance with legal requirements.

The recipients have the right to revoke their consent at any time or to object to advertising communication at any time.

After revocation or objection, we store the data required to prove the previous authorization for contacting or sending up to three years after the end of the year of the revocation or objection on the basis of our legitimate interests. The processing of this data is limited to the purpose of a possible defense against claims. On the basis of the legitimate interest in permanently observing the revocation or objection of the user, we also store the data required to avoid being contacted again (e.g. e-mail address, telephone number, name, depending on the communication channel).

Types of data processed: Inventory data (e.g. names, addresses); Contact information (e.g. email, phone numbers).

Persons affected: communication partners.

Purposes of processing: direct marketing (e.g. by email or post).

Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Web analysis, monitoring and optimization

The web analysis (also referred to as "reach measurement") serves to evaluate the flow of visitors to our online offer and can include behavior, interests or demographic information about the visitors, such as age or gender, as pseudonymous values. With the help of the range analysis, we can, for example, identify at what time our online offer or its functions or content are used most frequently or invite people to use them again. We can also understand which areas need optimization.

In addition to web analysis, we can also use test procedures, for example to test and optimize different versions of our online offering or its components.

Unless otherwise stated below, profiles, ie data summarized for a usage process, can be created for these purposes and information can be stored in a browser or in a terminal device and read out from it. The information collected includes, in particular, websites visited and elements used there, as well as technical information such as the browser used, the computer system used and information on usage times. If users have given their consent to us or the providers of the services we use to collect their location data, location data can also be processed.

The IP addresses of the users are also saved. However, we use an IP masking process (ie pseudonymization by shortening the IP address) to protect users. In general, no clear user data (e.g. e-mail addresses or names) are stored in the context of web analysis, A/B testing and optimization, but pseudonyms. This means that we and the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective process.

Types of data processed: usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).

Persons affected: users (e.g. website visitors, users of online services).

Purposes of processing: remarketing; Target group formation (determination of target groups relevant for marketing purposes or other output of content); Range measurement (e.g. access statistics, recognition of returning visitors); Profiles with user-related information (creating user profiles); Tracking (e.g. interest/behavioural profiling, use of cookies); Provision of our online offer and user-friendliness.

Security measures: IP masking (pseudonymization of the IP address).

Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR).

Further information on processing, procedures and services:

Google Analytics: web analysis, range measurement and measurement of user flows; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: marketingplatform.google.com/intl/de/about/analytics/; Privacy Policy: policies.google.com/privacy; Order processing contract: business.safety.google/adsprocessorterms; Standard contractual clauses (ensuring the level of data protection when processing in third countries): business.safety.google/adsprocessorterms; Possibility of objection (opt-out): opt-out plugin: tools.google.com/dlpage/gaoptout; Settings for displaying advertisements: adssettings.google.com/authenticated; Further information: privacy.google.com/businesses/adsservices (types of processing and the data processed).

Google Universal Analytics: Range measurement and web analysis - We use Universal Analytics, a version of Google Analytics, to carry out user analysis based on a pseudonymous user identification number. This identification number does not contain any clear data, such as names or e-mail addresses. It is used to allocate analysis information to a user, e.g. to recognize which content users have called up within one use or whether they call up our online offer again. Here, pseudonymous user profiles are created with information from the use of various devices; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: marketingplatform.google.com; Terms and Conditions: business.safety.google/adsprocessorterms/; Privacy Policy: policies.google.com/privacy; Order processing contract: business.safety.google/adsprocessorterms; Standard contractual clauses (ensuring the level of data protection when processing in third countries): business.safety.google/adsprocessorterms; Possibility of objection (opt-out): opt-out plugin: tools.google.com/dlpage/gaoptout; Settings for displaying advertisements: adssettings.google.com/authenticated; Further information: privacy.google.com/businesses/adsservices (types of processing and the data processed).

Google Analytics 4: We use Google Analytics to perform user analysis based on a pseudonymous user identification number. This identification number does not contain any unique data, such as names or e-mail addresses. It is used to assign analysis information to an end device in order to recognize which content the user has called up within one or more usage processes, which search terms they have used, called them up again or interacted with our online offer. The time of use and its duration are also stored, as well as the sources of the users who refer to our online offer and technical aspects of their end devices and browsers. Pseudonymous profiles of users are created with information from the use of various devices, whereby cookies can be used. Analytics provides higher-level geographic location data by collecting the following metadata from IP lookup: "City" (and the city's derived latitude and longitude), "Continent", "Country", "Region" , "subcontinent" (and their ID-based equivalents). To ensure the protection of user data in the EU, Google receives and processes all user data via domains and servers within the EU. The IP address of the users is not logged and by default the last two digits are truncated. The IP address is shortened on EU servers for EU users. Also, all sensitive data collected from EU users is deleted before being collected through EU domains and servers; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: marketingplatform.google.com/intl/de/about/analytics/; Privacy Policy: policies.google.com/privacy; Order processing contract: business.safety.google/adsprocessorterms/; Standard contractual clauses (ensuring the level of data protection when processing in third countries): business.safety.google/adsprocessorterms; Possibility of objection (opt-out): opt-out plugin: tools.google.com/dlpage/gaoptout; Settings for displaying advertisements: adssettings.google.com/authenticated; Further information: privacy.google.com/businesses/adsservices (types of processing and the data processed).

Google Signals (Google Analytics feature): Google Signals are session data from websites and apps that Google associates with users who have signed in to their Google Accounts and turned on ad personalization. This mapping of data to these logged-in users is used to enable cross-device reporting, cross-device remarketing and cross-device conversion measurement. These include: Cross-platform reports - combining data across devices and activities from different sessions using your User ID or Google Signals data, allowing an understanding of user behavior at every step of the conversion process, from initial contact to conversion and beyond; Remarketing with Google Analytics - creating remarketing audiences from Google Analytics data and sharing those audiences with linked advertising accounts; Demographics and interests - Google Analytics collects additional information about demographics and interests from users who are logged into their Google accounts and have activated ad personalization; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: support.google.com/analytics/answer/7532985; Privacy Policy: policies.google.com/privacy; Order processing contract: business.safety.google/adsprocessorterms; Standard contractual clauses (ensuring the level of data protection when processing in third countries): business.safety.google/adsprocessorterms; Further information: privacy.google.com/businesses/adsservices (types of processing and the data processed).

Target group formation with Google Analytics: We use Google Analytics to display the ads placed within the advertising services of Google and its partners only to those users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain Topics or products that are determined based on the websites visited) that we transmit to Google (so-called “remarketing” or “Google Analytics audiences”). With the help of remarketing audiences, we also want to ensure that our ads correspond to the potential interests of users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: marketingplatform.google.com; Legal basis: business.safety.google/adsprocessorterms/; Privacy Policy: policies.google.com/privacy; Order processing contract: business.safety.google/adsprocessorterms/; Further information: Types of processing and the data processed: privacy.google.com/businesses/adsservices; Data processing terms for Google advertising products and standard contractual clauses for third-country transfers of data: business.safety.google/adsprocessorterms.

Google Tag Manager: Google Tag Manager is a solution with which we can manage so-called website tags via an interface and thus integrate other services into our online offer (further information is referred to in this data protection declaration). With the Tag Manager itself (which implements the tags), e.g. For example, no user profiles have been created or cookies have been saved. Google only learns the IP address of the user, which is necessary to run Google Tag Manager; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: marketingplatform.google.com; Privacy Policy: policies.google.com/privacy; Order processing contract: business.safety.google/adsprocessorterms; Standard contractual clauses (ensuring the level of data protection when processing in third countries): business.safety.google/adsprocessorterms; Further information: privacy.google.com/businesses/adsservices (types of processing and the data processed).

Online marketing

We process personal data for online marketing purposes, which may include the marketing of advertising space or the presentation of advertising and other content (collectively referred to as "content") based on the potential interests of users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar processes are used, by means of which the information about the user relevant to the presentation of the aforementioned content is stored. This information can include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on usage times and functions used. If users have consented to the collection of their location data, this can also be processed.

The IP addresses of the users are also saved. However, we use available IP masking procedures (ie pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) are stored as part of the online marketing process, but pseudonyms. This means that neither we nor the providers of the online marketing process know the actual identity of the users, only the information stored in their profiles.

The information in the profiles is usually stored in the cookies or by means of similar processes. These cookies can later generally also be read on other websites that use the same online marketing process and analyzed for the purpose of displaying content, as well as supplemented with further data and stored on the server of the online marketing process provider.

On an exceptional basis, plain data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing process we use and the network connects the user's profile with the aforementioned information. We kindly ask you to note that users can make additional agreements with the providers, e.g. by giving their consent during registration.

In principle, we only receive access to summarized information about the success of our advertisements. However, we can use so-called conversion measurements to check which of our online marketing processes have led to a so-called conversion, ie, to a contract with us, for example. The conversion measurement is only used to analyze the success of our marketing measures.

Unless otherwise stated, please assume that cookies used will be stored for a period of two years.

Processed data types: content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses); Event data (Facebook) ("Event data" is data that can be transmitted by us to Facebook, e.g. via Facebook pixels (via apps or other means) and relates to people or their actions; Data includes, for example, information about visits to websites, interactions with content, functions, installation of apps, purchases of products, etc. The event data is processed in order to form target groups for content and advertising information (custom audiences); event data do not contain the actual content (such as comments written), no login information and no contact information (i.e. no names, e-mail addresses and telephone numbers).Event data will be deleted by Facebook after a maximum of two years formed target groups with the deletion of our Facebook account).

Persons affected: users (e.g. website visitors, users of online services).

Purposes of processing: range measurement (e.g. access statistics, recognition of returning visitors); Tracking (e.g. interest/behavioural profiling, use of cookies); Conversion measurement (measurement of the effectiveness of marketing measures); target group formation; Marketing; Profiles with user-related information (creating user profiles); Target group formation (determination of target groups relevant for marketing purposes or other output of content); Provision of our online offer and user-friendliness.

Security measures: IP masking (pseudonymization of the IP address).

Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR).

Possibility of objection (opt-out): We refer to the data protection notices of the respective providers and the options for objection specified for the providers (so-called "opt-out"). If no explicit opt-out option has been specified, you can turn off cookies in your browser settings. However, this can limit the functions of our online offer. We therefore also recommend the following opt-out options, which are offered in summary for the respective areas: a) Europe: https://www.youronlinechoices.eu b) Canada: www.youradchoices.ca/choices. c) USA: www.aboutads.info/choices. d) Multi-Territory: optout.aboutads.info.

Further information on processing procedures, procedures and services:

Facebook pixel and target group formation (custom audiences): With the help of the Facebook pixel (or comparable functions, for the transmission of event data or contact information via interfaces in apps), it is possible for Facebook to identify the visitors of our online offer as To determine the target group for the display of advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook pixel so that the Facebook ads we have placed are only available to users on Facebook and within the services of the partners cooperating with Facebook (so-called "Audience Network" www.facebook.com/audiencenetwork/ ) who have also shown an interest in our online offer or who have certain characteristics (e.g. interest in certain topics or products that can be seen from the websites visited) that we transmit to Facebook (so-called "Custom Audiences") We also want to use the Facebook pixel to ensure that our Facebook ads are relevant to users' potential interests and are not annoying.The Facebook pixel also allows us to understand the effectiveness of Facebook ads for statistical and market research purposes by seeing who whether users were redirected to our website after clicking on a Facebook ad (so-called "K conversion measurement"); Service Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: www.facebook.com; Privacy Policy: www.facebook.com/about/privacy; Further information: User event data, ie information on behavior and interests, is used for the purposes of targeted advertising and target group building on the basis of the agreement on joint responsibility ("Supplement for persons responsible", www.facebook.com legal/controller_addendum). Joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, an EU based company. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which in particular concerns the transmission of the data to the parent company Meta Platforms, Inc. in the USA (on the basis of the agreement between Meta Platforms Ireland Limited and Meta Platforms, Inc. concluded standard contractual clauses).

Facebook advertisements: Placement of advertisements within the Facebook platform and evaluation of the advertisement results; Service Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: www.facebook.com; Privacy Policy: www.facebook.com/about/privacy; Possibility of objection (opt-out): We refer to the data protection and advertising settings in the user profile on the Facebook platform as well as within the framework of Facebook's consent procedure and Facebook's contact options for the exercise of information and other data subject rights in Facebook's data protection declaration; Further information: User event data, ie information on behavior and interests, is used for the purposes of targeted advertising and target group building on the basis of the agreement on joint responsibility ("Supplement for persons responsible", www.facebook.com legal/controller_addendum). Joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, an EU based company. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which in particular concerns the transmission of the data to the parent company Meta Platforms, Inc. in the USA (on the basis of the agreement between Meta Platforms Ireland Limited and Meta Platforms, Inc. concluded standard contractual clauses).

Google Ads and conversion measurement: We use the online marketing process "Google Ads" to place ads on the Google advertising network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the ads (so-called "conversion"). We also measure the conversion of the ads. However, we only find out the anonymous total number of users who clicked on our ad and were forwarded to a page with a so-called "conversion tracking tag". However, we do not receive any information that could be used to identify users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: marketingplatform.google.com; Privacy Policy: policies.google.com/privacy; Further information: Types of processing and the data processed: privacy.google.com/businesses/adsservices; Data processing conditions between controllers and standard contractual clauses for third-country transfers of data: business.safety.google/adscontrollerterms.

Extended conversions for Google Ads: If customers click on our Google ads and then use the advertised service (so-called "conversion"), the data entered by the user, such as the e-mail address, the name, home address or telephone number, are transmitted to Google. The hash values are then compared with the users' existing Google accounts in order to be able to better evaluate and improve the interaction of the users with the ads (e.g. clicks or views) and thus their performance; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: support.google.com/google-ads/answer/9888656.

Google Adsense with personalized ads: We use the Google Adsense service with personalized ads, with the help of which ads are displayed within our online offering and we receive payment for their display or other use; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: marketingplatform.google.com; Privacy Policy: policies.google.com/privacy; Further information: Types of processing and the data processed: privacy.google.com/businesses/adsservices; Data processing terms for Google advertising products: Information on the services Data processing terms between controllers and standard contractual clauses for third-country transfers of data: business.safety.google/adscontrollerterms.

Google Adsense with non-personalized ads: We use the Google Adsense service with non-personalized ads, with the help of which ads are displayed within our online offer and we receive payment for their display or other use; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: marketingplatform.google.com; Privacy Policy: policies.google.com/privacy; Further information: Types of processing and data processed: privacy.google.com/businesses/adsservices; Google Ads Controller-Controller Data Protection Terms and standard contractual clauses for data transfers to third countries: business.safety.google/adscontrollerterms.

Instagram advertisements: placement of advertisements within the Instagram platform and evaluation of the ad results; Service Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: www.instagram.com; Privacy Policy: instagram.com/about/legal/privacy; Possibility of objection (opt-out): We refer to the data protection and advertising settings in the profile of the user on the Instagram platform as well as in the context of Instagram's consent procedure and Instagram's contact options for the exercise of information and other data subject rights in Instagram's data protection declaration; Further information: User event data, ie information on behavior and interests, is used for the purposes of targeted advertising and target group building on the basis of the agreement on joint responsibility ("Supplement for persons responsible", www.facebook.com legal/controller_addendum). Joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, an EU based company. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which in particular concerns the transmission of the data to the parent company Meta Platforms, Inc. in the USA (on the basis of the agreement between Meta Platforms Ireland Limited and Meta Platforms, Inc. concluded standard contractual clauses).

LinkedIn: Insights Tag / conversion measurement; Service Provider: LinkedIn Ireland Unlimited Company, Wilton Plaza Wilton Place, Dublin 2, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: www.linkedin.com; Privacy Policy: www.linkedin.com/legal/privacy-policy, Cookie Policy: www.linkedin.com/legal/cookie_policy; Standard contractual clauses (ensuring the level of data protection when processing in third countries): legal.linkedin.com/dpa; Possibility of objection (opt-out): www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Presence in social networks (social media)

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that user data may be processed outside of the European Union. This can result in risks for users, for example because it could make it more difficult to enforce user rights.

Furthermore, user data is usually processed within social networks for market research and advertising purposes. For example, usage profiles can be created on the basis of usage behavior and the resulting interests of users. The usage profiles can in turn be used, for example, to place advertisements inside and outside the networks that presumably correspond to the interests of the user. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and the interests of the users are stored. Furthermore, data can also be stored in the usage profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective forms of processing and the possibility of objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

Also in the case of requests for information and the assertion of data subject rights, we would like to point out that these can most effectively be asserted with the providers. Only the providers have access to the data of the users and can take appropriate measures and provide information directly. If you still need help, you can contact us.

Persons affected: users (e.g. website visitors, users of online services).

Purposes of processing: contact requests and communication; Feedback (e.g. collecting feedback via online form); Marketing.

Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Further information on processing procedures, procedures and services:

Instagram: social network; Service Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: www.instagram.com; Privacy Policy: instagram.com/about/legal/privacy.

Facebook pages: Profiles within the Facebook social network - together with Meta Platforms Ireland Limited, we are responsible for the collection (but not further processing) of data from visitors to our Facebook page (so-called "fan page"). This data includes information about the types of content users view or interact with, or the actions they take (see “Things Done and Provided by You and Others” in the Facebook Data Policy: https:// www.facebook.com/policy), as well as information about the devices used by the users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see under "Device information" in the Facebook data policy: https: //www.facebook.com/policy). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services, called "Page Insights," to site operators so that they can gain insights into how people are using their Pages and interact with the content associated with them. We have concluded a special agreement with Facebook ("Information on Page Insights", www.facebook.com/legal/terms/page_controller_addendum), which regulates in particular which security measures Facebook must observe and in which Facebook itself has declared its willingness to fulfill the rights of the data subject (ie users can, for example, send information or requests for deletion directly to Facebook). The rights of users (in particular to information, deletion, objection and complaints to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the "Information on page insights" (https://www.facebook.com/legal/terms/information_about_page_insights_data); Service Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: www.facebook.com; Privacy Policy: www.facebook.com/about/privacy; Standard contractual clauses (ensuring the level of data protection when processing in third countries): www.facebook.com/legal/EU_data_transfer_addendum; More information: Joint Controllership Agreement: www.facebook.com/legal/terms/information_about_page_insights_data. Joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, an EU based company. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which in particular concerns the transmission of the data to the parent company Meta Platforms, Inc. in the USA (on the basis of the agreement between Meta Platforms Ireland Limited and Meta Platforms, Inc. concluded standard contractual clauses).

LinkedIn: social network; Service Provider: LinkedIn Ireland Unlimited Company, Wilton Plaza Wilton Place, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: www.linkedin.com; Privacy Policy: www.linkedin.com/legal/privacy-policy; Order processing contract: legal.linkedin.com/dpa; Standard contractual clauses (ensuring the level of data protection when processing in third countries): legal.linkedin.com/dpa; Possibility of objection (opt-out): www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Pinterest: social network; Service Provider: Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: www.pinterest.com; Data protection declaration: about.pinterest.com/de/privacy-policy; Further information: Pinterest Data Sharing Annex (APPENDIX A): business.pinterest.com/de/pinterest-advertising-services-agreement/.

Twitter: social network; Service Provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland, Parent Company: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Privacy Policy: twitter.com/privacy, (Settings: twitter.com/personalization).

YouTube: social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Privacy Policy: policies.google.com/privacy; Possibility of objection (opt-out): adssettings.google.com/authenticated.

Xing: social network; Service provider: XING AG, Dammtorstrasse 29-32, 20354 Hamburg, Germany; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: www.xing.de; Data protection declaration: privacy.xing.com/de/datenschutzerklaerung.

Plugins and embedded functions and content

We include functional and content elements in our online offer that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These can be graphics, videos or city maps, for example (hereinafter referred to as "Content").

The integration always requires that the third-party providers of this content process the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is therefore required for the display of this content or functions. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and the operating system, websites to be referred to, the time of the visit and other information on the use of our online offer and can also be linked to such information from other sources.

Types of data processed: usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses); Inventory data (e.g. names, addresses); Contact information (e.g. email, phone numbers); Content data (e.g. entries in online forms); location data (information about the geographical position of a device or a person); Event data (Facebook) ("Event data" is data that can be transmitted by us to Facebook, e.g. via Facebook pixels (via apps or other means) and relates to people or their actions; Data includes, for example, information about visits to websites, interactions with content, functions, installation of apps, purchases of products, etc. The event data is processed in order to form target groups for content and advertising information (custom audiences); event data do not contain the actual content (such as comments written), no login information and no contact information (i.e. no names, e-mail addresses and telephone numbers).Event data will be deleted by Facebook after a maximum of two years formed target groups with the deletion of our Facebook account).

Persons affected: users (e.g. website visitors, users of online services).

Purposes of processing: Provision of our online offer and user-friendliness; Marketing; Profiles with user-related information (creating user profiles).

Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR).

Further information on processing, procedures and services:

Integration of third-party software, scripts or frameworks (e.g. jQuery): We integrate software into our online offer that we call up from the servers of other providers (e.g. function libraries that we use for the purpose of displaying or user-friendliness of our online offer) . The respective providers collect the IP address of the user and can process this for the purpose of transmitting the software to the user's browser and for security purposes, as well as for the evaluation and optimization of their offer. - We integrate software into our online offer that we call up from the servers of other providers (e.g. function libraries that we use for the purpose of presentation or user-friendliness of our online offer). The respective providers collect the IP address of the user and can process this for the purpose of transmitting the software to the user's browser and for security purposes, as well as for the evaluation and optimization of their offer; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Facebook plugins and content: Facebook social plugins and content - This can include content such as images, videos or text and buttons with which users can share content from this online offer within Facebook. The list and appearance of the Facebook Social Plugins can be viewed here: developers.facebook.com/docs/plugins/ - We are jointly responsible with Meta Platforms Ireland Limited for collection or receipt as part of a transmission (but not the further processing) of "event data" that Facebook collects using the Facebook social plugins (and embedding functions for content) that are executed on our online offer or receives as part of a transmission for the following purposes: a) display of content and advertising information that correspond to the presumed interests of users; b) Delivery of commercial and transaction-related messages (e.g. addressing users via Facebook Messenger); c) improving ad delivery and Personalization of functions and content (e.g. improving the recognition of which content or advertising information presumably corresponds to the interests of users). We have concluded a special agreement with Facebook ("Addendum for those responsible", www.facebook.com/legal/controller_addendum), which regulates in particular which security measures Facebook must observe (https://www.facebook. com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfill the rights of the data subject (ie users can, for example, send information or requests for deletion directly to Facebook). Note: If Facebook provides us with measurements, analyzes and reports (which are aggregated, i.e. do not contain any information on individual users and are anonymous to us), then this processing does not take place within the framework of joint responsibility, but on the basis of an order processing contract ("Data Processing Terms"). , www.facebook.com/legal/terms/dataprocessing) , the "Data Security Conditions" (https://www.facebook.com/legal/terms/data_security_terms) and with regard to processing in the USA of standard contractual clauses ("Facebook-EU data transfer addendum, www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection and complaints to the competent supervisory authority) are guaranteed by the agreements with Facebook unrestricted; Service Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal Basis: consent (Art. 6 paragraph 1 sentence 1 lit. a) GDPR); Website: www.facebook.com; Privacy Policy: www.facebook.com/about/privacy.

Font Awesome (provided on own server): display of fonts and symbols; Service provider: The Font Awesome icons are hosted on our server, no data is transmitted to the provider of Font Awesome; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Google Fonts (provided on our own server): Fonts ("Google Fonts") for the purpose of a user-friendly presentation of our online offer; Service provider: The Google Fonts are hosted on our server, no data is transmitted to Google; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Google Maps: We integrate the maps of the service “Google Maps” from the provider Google. The processed data may include, in particular, IP addresses and location data of the users; Service Provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: mapsplatform.google.com; Privacy Policy: policies.google.com/privacy.

Google Maps APIs and SDKs: Interfaces to Google's map and location services, e.g. B. allow the addition of address entries, location determinations, distance calculations or the provision of additional information on locations and other locations; Service Provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: mapsplatform.google.com; Privacy Policy: policies.google.com/privacy.

Instagram plugins and content: Instagram plugins and content - This can include content such as images, videos or text and buttons with which users can share content from this online offer within Instagram. - We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt as part of a transmission (but not further processing) of "Event Data" that Facebook uses via features of Instagram (e.g. content embedding features) that are executed on our online offer, collects or receives as part of a transmission for the following purposes, jointly responsible: a) display of content and advertising information that correspond to the presumed interests of users; b) Delivery of commercial and transaction-related messages (e.g. addressing users via Facebook Messenger); c) improving ad delivery and Personalization of functions and content (e.g. improving the recognition of which content or advertising information presumably corresponds to the interests of users). We have concluded a special agreement with Facebook ("Addendum for those responsible", www.facebook.com/legal/controller_addendum), which regulates in particular which security measures Facebook must observe (https://www.facebook. com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfill the rights of the data subject (ie users can, for example, send information or requests for deletion directly to Facebook). Note: If Facebook provides us with measurements, analyzes and reports (which are aggregated, i.e. do not contain any information on individual users and are anonymous to us), then this processing does not take place within the framework of joint responsibility, but on the basis of an order processing contract ("Data Processing Terms"). , www.facebook.com/legal/terms/dataprocessing) , the "Data Security Conditions" (https://www.facebook.com/legal/terms/data_security_terms) and with regard to processing in the USA of standard contractual clauses ("Facebook-EU data transfer addendum, www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection and complaints to the competent supervisory authority) are guaranteed by the agreements with Facebook unrestricted; Service Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal Basis: Legitimate interests (Art. 6 paragraph 1 sentence 1 lit. f) GDPR); Website: www.instagram.com; Privacy Policy: instagram.com/about/legal/privacy.

LinkedIn plug-ins and content: LinkedIn plug-ins and content- This may include content such as images, videos or text and buttons with which users can share content from this online offering within LinkedIn; Service Provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: www.linkedin.com; Privacy Policy: www.linkedin.com/legal/privacy-policy; Order processing contract: legal.linkedin.com/dpa; Standard contractual clauses (ensuring the level of data protection when processing in third countries): legal.linkedin.com/dpa; Possibility of objection (opt-out): www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

YouTube videos: video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: www.youtube.com; Privacy Policy: policies.google.com/privacy; Possibility of objection (opt-out): opt-out plugin: tools.google.com/dlpage/gaoptout; Settings for the display of advertisements: adssettings.google.com/authenticated.

Change and update of the data protection declaration

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes in the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this data protection declaration, please note that the addresses can change over time and ask you to check the information before contacting us.

Rights of data subjects

As a data subject, you are entitled to various rights under the GDPR, which result in particular from Art. 15 to 21 GDPR:

Right of objection: You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data, which is based on Article 6 Paragraph 1 lit. e or f GDPR ; this also applies to profiling based on these provisions. If the personal data concerning you is processed in order to operate direct advertising, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct advertising.

Right to withdraw consent: You have the right to withdraw consent at any time.

Right to information: You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with legal requirements.

Right to rectification: In accordance with legal requirements, you have the right to request the completion of the data concerning you or the correction of incorrect data concerning you.

Right to deletion and restriction of processing: In accordance with the legal requirements, you have the right to demand that data concerning you be deleted immediately, or alternatively to request a restriction of the processing of the data in accordance with the legal requirements.< /p>

Right to data transferability: You have the right to receive the data that you have provided to us in accordance with the legal requirements in a structured, common and machine-readable format or to request its transmission to another person responsible.

Definition of Terms

This section provides you with an overview of the terms used in this data protection declaration. Many of the terms are taken from the law and defined above all in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended primarily for understanding. The terms are sorted alphabetically.

Conversion measurement: The conversion measurement (also known as "visit action evaluation") is a method with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the user's device within the website on which the marketing measures take place and then called up again on the target website. For example, we can use this to understand whether the ads we placed on other websites were successful.

Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, expressing the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, includes any type of automated processing of personal data that consists of using this personal data to determine certain personal aspects that refer to a natural person (depending on the type of profiling, different information regarding demographics, behavior and interests, such as interaction with websites and their content, etc.) can be analyzed, evaluated or predicted (e.g. the Interests in certain content or products, click behavior on a website or whereabouts). Cookies and web beacons are often used for profiling purposes.

Range measurement: The range measurement (also referred to as web analytics) is used to evaluate the flow of visitors to an online offer and can include the behavior or interests of visitors in certain information, such as website content. With the help of the range analysis, website owners can, for example, see at what time visitors visit their website and what content they are interested in. This enables them, for example, to better adapt the content of the website to the needs of their visitors. Pseudonymous cookies and web beacons are often used for range analysis purposes in order to recognize returning visitors and thus obtain more precise analyzes of the use of an online offer.

Remarketing: One speaks of "remarketing" or "retargeting" when, for advertising purposes, for example, it is noted which products a user was interested in on a website, so that the user can refer to these products on other websites, e.g. in advertisements, to remember.

Location data: Location data is created when a mobile device (or another device with the technical requirements for location determination) connects to a radio cell, a WLAN or similar technical mediators and location determination functions. Location data is used to indicate at which geographically determinable position on earth the respective device is located. Location data can e.g. B. can be used to display map functions or other information dependent on a location.

Tracking: One speaks of "tracking" when the behavior of users can be traced across several online offers. As a rule, behavior and interest information with regard to the online offers used is stored in cookies or on servers of the providers of the tracking technologies (so-called Profiling). This information can then be used, for example, to show users advertisements that are likely to match their interests.

Responsible: The "responsible person" is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.

Processing: "Processing" is any process or series of processes carried out with or without the aid of automated processes in connection with personal data. The term goes far and covers practically every handling of data, be it collection, evaluation, storage, transmission or deletion.

Target group formation: One speaks of target group formation (or "custom audiences") when target groups are determined for advertising purposes, e.g. display of advertisements. For example, based on the interest of a user in certain products or topics on the Internet, it can be concluded that this user is interested in advertisements for similar products or the online shop in which he viewed the products. "Lookalike audiences" (or similar target groups) are referred to when the content assessed as suitable is displayed to users whose profiles or Interests presumably correspond to the users for whom the profiles were created. Cookies and web beacons are usually used for the purpose of creating custom audiences and lookalike audiences.